Released on = August 25, 2006, 9:57 am

Press Release Author = Mary French

Industry = Real Estate

Press Release Summary = Farley and Ferry Realty, Inc. now uses the latest version of
IDX Broker to display and completely integrate Multiple Listing Service (MLS)
listings on its website.

Press Release Body = EUGENE, ORE. - Eugene based IDX, Inc. today announced the
addition of Farley and Ferry Realty, Inc. to its suite of real estate based search
applications online. Farley and Ferry Realty, Inc. now uses the latest version of
IDX Broker to display and completely integrate Multiple Listing Service (MLS)
listings on its website. This allows Farley and Ferry Realty, Inc. to retain leads
generated from direct traffic, rather than losing out to the listing broker through
the use of traditional framed MLS search tools.

The IDX Broker application provides agents, brokers and other real estate
professionals with the tools needed to create a competitive advantage in a growing
real estate market.

The objective in developing a website with an integrated MLS data feed was to
generate new leads at a low cost for the client. With automatic email announcements,
custom client home views, and advanced admin and integration controls, Farley and
Ferry Realty, Inc.'s clients now have access to the entire MLS listing database on
its website. As a member of New Jersey's South Jersey Shore Regional MLS, Farley
and Ferry Realty, Inc. provides its clients with access to a wider range of
listings, seamless search tools to easily view each listing and an agent roster to
learn more about the Farley and Ferry Realty, Inc. team.

Additional benefits of using IDX Broker Pro include the ability to automatically
create featured listing pages, check the status of new MLS listings and generate
automatic emails 24/7.

About Farley and Ferry Realty, Inc.
Farley and Ferry Realty specializes in appraisals, rentals, condominiums and
computerized property management. With its full-time, multi-lingual sales team,
Farley & Ferry Realty will strive to meet all your Atlantic County real estate
needs.


About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based
applications for real estate professionals throughout the U.S. IDX, Inc. offers two
primary applications: IDX Broker and SLM Pro. IDX Broker allows individual real
estate agents and brokers to integrate listings from their Multiple Listing Service
(MLS) seamlessly into their own real estate website. This integrated IDX data feed
allows agents and brokers to generate and manage leads online from all listings in
their respective area of specialty. SLM Pro is a Sponsored Listings Management
marketing program that assists businesses with the complex task of creating and
managing a dynamic online marketing plan. SLM Pro uses a unique approach to online
ad placement that maximizes the overall reach of a user's website, while delivering
relevant and targeted traffic efficiently. For more information about IDX, Inc.
services and products, please visit http://www.idxbroker.com or call (800)421-9668.




Web Site = http://www.idxbroker.com

Contact Details = IDX, Incorporated
PO Box 71866
Eugene, OR 97401

Toll Free: (866) 892-2133
Phone: (541) 343-3912
Fax: (541) 343-3915
Web: www.idxbroker.com